Email Marketing Strategy
The first thing our agency will do is develop an email marketing strategy for your business. It will define the “who, what, when, and how” of your campaign. We will research your audience and determine who will be the best audience to target. We will then craft a content strategy to determine what your brand’s message should be. And, how we will add value to your email copywriting, even your subject lines. We will set up A/B testing to help generate better results. And finally, we will determine when emails will be sent using an email marketing automation tool and how they will progress leads down your marketing funnel.
The next thing our New York agency will do is create a strategy to develop your email list. Whether you aim to get 500 contacts or 1,000 subscribers on your next email campaign, an email marketing strategy is vital to reaching these numbers. This normally consists of developing lead magnets, or offers, that incentivize people to provide you with their email address in exchange for something of value. Examples of lead magnets include an ultimate guide on a particular topic, checklists, quizzes, eBooks, free trial, and much more. We will work with you to develop a lead magnet to attract more leads for your business.
The next step our email marketing agency will take is to implement call-to-actions on your web design to ignite visibility and promote your lead magnets. This will help you convert your website visitors into email subscribers. Typical website call-to-actions include floating headers, website pop-up forms, sidebar forms, and more.
The fastest way to grow your email list and reach the right person is to advertise your lead magnets. You would need to use our social media advertising such as Facebook ads or search engine advertising services to do this. Our agency will advertise your lead magnets on social media or search engines to generate more subscribers. We would direct traffic from advertising to a custom landing page that allows people to opt-in to your email list.
Email Marketing Software
Our clients will be able to use our recommended email marketing software. Our agency will help you select and implement email marketing software to receive leads and send emails. If you have a preferred email marketing software or a favorite drag-and-drop editor you’d like to use such as AWeber, SendinBlue, Campaign Monitor, Constant Contact, etc., we can also integrate with yours if it fits within our capabilities.
Our email marketing specialists will design email newsletters that reflect your brand – whether it’s for B2C, B2B companies, or eCommerce businesses. You’ll surely love your email templates as the emails we develop will use best practices for email deliverability, open rates, click-through rates, and conversions. The content within your emails may include relevant blogs, case studies, upcoming events, and more.
Email List Maintenance
Our agency will also perform routine list maintenance. It is important to remove unengaged subscribers from your email list. If your subscribers do not engage with your emails, it will negatively impact your email deliverability. In other words, if you have a bad list, you will end up in spam, thus affecting your business growth too. We will monitor your contacts’ engagement on an ongoing basis to ensure that you have an engaged email list.
Email Marketing Reporting
Our agency will send reports every month to break down your email marketing performance. The main metrics we look at are subscribers, open-rates, click-through rates, average return, and conversions. Using marketing tools, we will review, analyze, and strategize to improve these results each month.
Get Affordable & Effective Agency Email Marketing Services
Email marketing management costs between $50 to $1,500 or more depending on how many email campaigns you’re running.